--- title: Blog - Another Company | Jaspar Eyears description: CEO of Another Company --- [Blog. ](https://blog.another.co/blog/) Find out more about our work, clients and projects below. ## Jaspar Eyears ![](https://blog.another.co/hubfs/Avatars%20for%20mail/Jaspar_Eyears_CEO_Another_Company.jpg) CEO of Another Company ### Recent Posts [![](https://blog.another.co/hubfs/Pictures%20Blog/Espa%C3%B1ol/latin%20american.png) ](https://blog.another.co/en/blog/how-to-win-the-latin-american-market-pr) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) [Branding and Creativity](https://blog.another.co/en/blog/topic/branding-and-creativity) [Corporative](https://blog.another.co/en/blog/topic/corporative) ## [How to win the heart of the Latin American market?](https://blog.another.co/en/blog/how-to-win-the-latin-american-market-pr) Latin America is an enormous contrast region and is involved in a cultural revolution that offers great challenges for brands. Nowadays, we may see that the Latin American population is young in general, that several countries in the region are on the way to becoming power countries, that Internet ... [Read more *arrow_drop_up*](https://blog.another.co/en/blog/how-to-win-the-latin-american-market-pr) [![](https://blog.another.co/hubfs/Pictures%20Blog/Espa%C3%B1ol/shutterstock_91917740.jpg) ](https://blog.another.co/en/blog/100-public-relations-terms-you-must-know) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) ## [100 PR, Communication and Advertising terms you must know](https://blog.another.co/en/blog/100-public-relations-terms-you-must-know) One of the main reasons why it is difficult to measure public relations strategy results is because, previously, the business goals are not clearly established, but also because the tools and vocabulary used in this area are unknown. [Read more *arrow_drop_up*](https://blog.another.co/en/blog/100-public-relations-terms-you-must-know) [![](https://blog.another.co/hubfs/shutterstock_622722428.jpg) ](https://blog.another.co/en/blog/another-company-is-now-part-of-the-public-relations-global-network-prgn) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) ## [In Another Company there are no borders for our clients](https://blog.another.co/en/blog/another-company-is-now-part-of-the-public-relations-global-network-prgn) We are thrilled to share the following news. [Read more *arrow_drop_up*](https://blog.another.co/en/blog/another-company-is-now-part-of-the-public-relations-global-network-prgn) [![](https://blog.another.co/hubfs/Pictures%20Blog/English/Reasons%20Why%20the%20Traditional-Press-Release-Is-in-Need-of-Reinvention.jpg) ](https://blog.another.co/en/blog/reasons-why-the-traditional-press-release-is-in-need-of-reinvention) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) ## [Reasons Why the Traditional Press Release Is in Need of Reinvention](https://blog.another.co/en/blog/reasons-why-the-traditional-press-release-is-in-need-of-reinvention) There are still too many companies and professionals following the traditional format of a Word document attached to an email. However, it is definitely in need of a drastic overhaul. Here are our top seven reasons on why you need to step up your press release game: [Read more *arrow_drop_up*](https://blog.another.co/en/blog/reasons-why-the-traditional-press-release-is-in-need-of-reinvention) [![](https://blog.another.co/hubfs/Pictures%20Blog/English/What-is-a-PR-Strategy.jpeg) ](https://blog.another.co/en/blog/what-is-a-pr-strategy) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) ## [What is a PR Strategy?](https://blog.another.co/en/blog/what-is-a-pr-strategy) When building a PR strategy it is important to consider the following areas and remember to align everything. [Read more *arrow_drop_up*](https://blog.another.co/en/blog/what-is-a-pr-strategy) [![](https://blog.another.co/hubfs/Pictures%20Blog/English/What-Is-a-Press%20Release.jpg) ](https://blog.another.co/en/blog/what-is-a-press-release) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) ## [What Is a Press Release?](https://blog.another.co/en/blog/what-is-a-press-release) Traditionally, the press release was a company’s way to deliver a piece of important news to the media. Now, through the changes in the way audiences consume media (think Facebook rather than broadsheets) and the highly accelerated product cycles of many brands, the press release has become the ... [Read more *arrow_drop_up*](https://blog.another.co/en/blog/what-is-a-press-release) [![](https://blog.another.co/hubfs/AnotherCompanyM%C3%A9xico_June2017/Images/pexels-photo-42384-600x400.jpeg) ](https://blog.another.co/en/blog/what-are-public-relations) [Public Relations](https://blog.another.co/en/blog/topic/public-relations) ## [What are Public Relations and their main tools & techniques?](https://blog.another.co/en/blog/what-are-public-relations) In Another Company we like to define our main field of action, public relations, in a very simple but effective way: it is the administration of information between a company or individual and its target audiences. [Read more *arrow_drop_up*](https://blog.another.co/en/blog/what-are-public-relations) [All posts](https://blog.another.co/en/blog/all)