Today, access to information and its management has pushed companies, brands, KOLs, and even public figures to take care of the messages and image they project to society. One false step can unleash a series of unfortunate events that can have a negative impact on their reputation, even to a ...

There are still too many companies and professionals following the traditional format of a Word document attached to an email. However, it is definitely in need of a drastic overhaul. Here are our top seven reasons on why you need to step up your press release game:

When building a PR strategy it is important to consider the following areas and remember to align everything.

Traditionally, the press release was a company’s way to deliver a piece of important news to the media. Now, through the changes in the way audiences consume media (think Facebook rather than broadsheets) and the highly accelerated product cycles of many brands, the press release has become the ...

In Another Company we like to define our main field of action, public relations, in a very simple but effective way: it is the administration of information between a company or individual and its target audiences.