Latin America is an enormous contrast region and is involved in a cultural revolution that offers great challenges for brands. Nowadays, we may see that the Latin American population is young in general, that several countries in the region are on the way to becoming power countries, that Internet ...

On previous occasions, we talked about the importance on storytelling in contemporary advertising (and not only in it but in the messages in general) and why it caught our attention.

1. Customization: To achieve massive impact through a personal approach

The success of a communication plan lies not only in an attractive message or in a great story behind the product or service. But, it is important to understand the following: Who is our audience and how does it relate to the environment and take advantage of it?

It is not a secret to anyone that storytelling is a key tool for both brands and advertisers to connect with their consumers and, therefore, increase their sales. "Stories do not only move people, they also move products", said Ilya Vedrashko, SVP and Research Director at Origin, Hill Holliday's ...

“The video game press is a direct reflection of the audience for which it is created.” John Davison, specialized journalist.

It seems that the famous storytelling or the fact of telling stories (how should be said in Spanish) is a fashion that a wise marketer invented a few years ago, this speeded up the way we create content marketing or public relations.

Another Company was one of the winners of the 2016 a! Design Awards