Only the best agencies know that public relations are a cognitive industry that is always growing. And by "cognitive" we mean that it generates information and knowledge through the experiences analysis or material previously presented.

1. Customization: To achieve massive impact through a personal approach

The success of a communication plan lies not only in an attractive message or in a great story behind the product or service. But, it is important to understand the following: Who is our audience and how does it relate to the environment and take advantage of it?

False information has always been in the media outlook. In 1938, the theater company Mercury, directed by the actor Orson Welles, presented an adaptation to a radio soap opera of The War of the Worlds, originally by H.G. Wells, published in 1895.

It is not a secret to anyone that storytelling is a key tool for both brands and advertisers to connect with their consumers and, therefore, increase their sales. "Stories do not only move people, they also move products", said Ilya Vedrashko, SVP and Research Director at Origin, Hill Holliday's ...

“The video game press is a direct reflection of the audience for which it is created.” John Davison, specialized journalist.

It seems that the famous storytelling or the fact of telling stories (how should be said in Spanish) is a fashion that a wise marketer invented a few years ago, this speeded up the way we create content marketing or public relations.