What makes a communication strategy successful? What is the best methodology to follow when introducing a public relations plan? How do we ensure that our target correctly received the message we are trying to spread? These are the main questions we must ask ourselves when developing and carrying out tactics for brand positioning.
Among many alternatives, techniques and processes, there are specific public relations practices that, if properly executed, will contribute to the building of brand image and reputation, while positively make an impact on our audience.
It is necessary to consider these practices within a brand communication plan, and according to the strategy, will be the way in which such strategy will be activated.
Here are the 3 public relations practices you should introduce as part of your strategy:
Storytelling: local, relevant and strong
Brand stories that we believe should be interesting, attractive and practically editorial. Contents that an editor can easily resume in their publication and that connect with the reader in an organic and intelligent way. Brand personality should be noted according to the communication tone and the type of language used in the developed information. Also, the storytellings have to be appropriate and pertinent to the region and lifestyle that we seek to activate. The consumer must feel empathy, belonging and congruence every time that is in contact with us.