On April 5, 2018, Reuters reported that Sears and Delta Airline had been victims of a data breach through the company that provides them the online services, [24]7.ai.

Public relations work with lots of data, numbers, metrics, and graphs. However, we must never forget the fact that it is a predominantly human discipline, carried out by people who collaborate with others to reach common goals.

False information has always been in the media outlook. In 1938, the theater company Mercury, directed by the actor Orson Welles, presented an adaptation to a radio soap opera of The War of the Worlds, originally by H.G. Wells, published in 1895.

Science fiction became a reality: we live in an era where hacking, information leakage, cyberterrorism, trojan viruses, cyber extortion, identity theft, etc. are common news and happen on a daily basis.

Communication and public relations activities carried on by companies that are devoted to the sale of goods or services to other businesses, are known as B2B PR.

Do you know how vulnerable your organization is to a PR crisis? Nowadays, nobody is safe. But there is something worse before the crisis: the silence.

Every company, regardless of their industry or area, are liable to a crisis situation, whether is caused or broadcasted by media outlets. There are different Preventive methodologies and tools to avoid a crisis, but when it happens, a fundamental part of the resolution strategy is the communication ...

Today, access to information and its management has pushed companies, brands, KOLs, and even public figures to take care of the messages and image they project to society. One false step can unleash a series of unfortunate events that can have a negative impact on their reputation, even to a ...