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Jimena Alarcón

Recent Posts

What is and what was the impact of GDPR in marketing?

Throughout this century, there have been few cases in which huge and relevant companies have been involved in international scandals that have had to do with hacking and stealing personal data from their customers. In the most recent incident, Facebook didn't suffer a hacking or theft of ...

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Understanding the relationship between social media and politics

Have you noticed that in the 2018 election period the talk about voting is stronger than ever? Well, this feeling is not free or fictional.

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The most important influencer marketing trends for 2018

Influencers have existed practically since the beginning of advertising: at the end of the 18th century, some owners put their faces in their products or on posters to give their brands a "face" that would help consumers to feel closer to the brand. Later, brands that did not have their own ...

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What brands and vloggers should know about the Youtube algorithm update in 2017

In one hand, YouTube is the most important video platform in the world, so for Google is one of its most valuable businesses: we can say that year after year it generates an approximate of $4,000,000,000 dollars. In addition, in 2017 the number of channels that generated profits of more than 1 ...

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YouTube Rewind 2017, more Latin than ever

December is here, and with it is the big number of compilations, counts, and recounts to remember the best and the worst of this year. But from of all these activities, one of the most expected is YouTube Rewind, in which we remember the most watched videos of the year and their creators. Watch ...

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How to boost your PR Strategy with SEO?

Much has been said about Digital PR, and although the definitions of it may vary depending on who you ask, there is a common factor in which all Public Relations specialists must agree: Digital PR cannot exist without SEO.

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The real price of Mexican Influencers

Generally and specifically, LATAM Influencer Marketing is an extremely new model. However, digital influence in countries like Mexico can be traced up to 10 years ago (Werevertumorro, for example, opened its YouTube channel in 2007, and Yuya in 2008). This mismatch between the power to reach ...

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What is the Influencer Marketing and why every single brand should implement it?

In Digital Marketing nothing is more important than optimization. Being able to adapt, change and renew our strategies is indispensable, which also implies adopting new formats and models. Such as the so-called Influencer Marketing and KOL Marketing.

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