Only the best agencies know that public relations are a cognitive industry that is always growing. And by "cognitive" we mean that it generates information and knowledge through the experiences analysis or material previously presented.
Lesly Rodriguez
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Using hard data in the Storytelling of our PR campaigns does not mean illustrating them with hundreds of charts and numbers out of context or narrative. While numbers enrich the editorial content and give it more relevance, we must know how to use them and introduce them to our audiences.