On previous occasions, we talked about the importance on storytelling in contemporary advertising (and not only in it but in the messages in general) and why it caught our attention.

The success of a communication plan lies not only in an attractive message or in a great story behind the product or service. But, it is important to understand the following: Who is our audience and how does it relate to the environment and take advantage of it?

It is not a secret to anyone that storytelling is a key tool for both brands and advertisers to connect with their consumers and, therefore, increase their sales. "Stories do not only move people, they also move products", said Ilya Vedrashko, SVP and Research Director at Origin, Hill Holliday's ...

It seems that the famous storytelling or the fact of telling stories (how should be said in Spanish) is a fashion that a wise marketer invented a few years ago, this speeded up the way we create content marketing or public relations.

2017 was a year of great events, Trump's presidency and his absurd position on the border wall and NAFTA, the ridiculous bitcoin rise, the horrible acts of sexual abuse in the entertainment world and the two earthquakes that shook Mexico. All of this and more has led to major changes in how we ...

According to one of the studies conducted by PwC on US companies investment and expansion plans, our country is one of the top 10 destinations for new businesses.