Do you know how vulnerable your organization is to a PR crisis? Nowadays, nobody is safe. But there is something worse before the crisis: the silence.

In Digital Marketing nothing is more important than optimization. Being able to adapt, change and renew our strategies is indispensable, which also implies adopting new formats and models. Such as the so-called Influencer Marketing and KOL Marketing.

Every company, regardless of their industry or area, are liable to a crisis situation, whether is caused or broadcasted by media outlets. There are different Preventive methodologies and tools to avoid a crisis, but when it happens, a fundamental part of the resolution strategy is the communication ...

Today, access to information and its management has pushed companies, brands, KOLs, and even public figures to take care of the messages and image they project to society. One false step can unleash a series of unfortunate events that can have a negative impact on their reputation, even to a ...

There are still too many companies and professionals following the traditional format of a Word document attached to an email. However, it is definitely in need of a drastic overhaul. Here are our top seven reasons on why you need to step up your press release game:

When building a PR strategy it is important to consider the following areas and remember to align everything.

Traditionally, the press release was a company’s way to deliver a piece of important news to the media. Now, through the changes in the way audiences consume media (think Facebook rather than broadsheets) and the highly accelerated product cycles of many brands, the press release has become the ...

In Another Company we like to define our main field of action, public relations, in a very simple but effective way: it is the administration of information between a company or individual and its target audiences.

Another Company was one of the winners of the 2016 a! Design Awards