Science fiction became a reality: we live in an era where hacking, information leakage, cyberterrorism, trojan viruses, cyber extortion, identity theft, etc. are common news and happen on a daily basis.

During the past 12 years that i have been working in Public Relations there has been a constant change and development, mainly due to the digital transformation and the arrival of the internet. Before this, everything was done on paper. I even had to send faxes on a regular basis!

We are thrilled to share the following news.

According to one of the studies conducted by PwC on US companies investment and expansion plans, our country is one of the top 10 destinations for new businesses.

Much has been said about Digital PR, and although the definitions of it may vary depending on who you ask, there is a common factor in which all Public Relations specialists must agree: Digital PR cannot exist without SEO.

Who of you has not faced the problem of deciding how to distribute your marketing budget? To choose between public relations or advertising: Which one is better and which one is more effective? We should choose between one or the other? Or do they complement each other? In which moment do I use one ...

What makes a communication strategy successful? What is the best methodology to follow when introducing a public relations plan? How do we ensure that our target correctly received the message we are trying to spread? These are the main questions we must ask ourselves when developing and carrying ...

Using hard data in the Storytelling of our PR campaigns does not mean illustrating them with hundreds of charts and numbers out of context or narrative. While numbers enrich the editorial content and give it more relevance, we must know how to use them and introduce them to our audiences.

Communication and public relations activities carried on by companies that are devoted to the sale of goods or services to other businesses, are known as B2B PR.

Generally and specifically, LATAM Influencer Marketing is an extremely new model. However, digital influence in countries like Mexico can be traced up to 10 years ago (Werevertumorro, for example, opened its YouTube channel in 2007, and Yuya in 2008). This mismatch between the power to reach ...