Today, access to information and its management has pushed companies, brands, KOLs, and even public figures to take care of the messages and image they project to society. One false step can unleash a series of unfortunate events that can have a negative impact on their reputation, even to a critical point.
Nothing talks better about an organization than the way it communicates and handles a crisis. An incorrect management of sensitive situations can impact both corporate and personal reputation. On the other hand, an adequate communication can contribute to clear rumours and uncertainty and give a real dimension of what may look like a crisis.
Now, avoid a crisis may follow specific prevention, management, and resolution methodologies, as an organization, is necessary to encourage practices that help to minimize risks in a potential crisis.
Some examples of this practices are:
1. Know your audiences: Knowing what they think of you as an organization is important to identify blind spots in your communication and improve them.
2. Keep an open communication: Your audiences must know your activities in order to build empathy.
3. Media Monitoring: It’s important to know what’s being said about your organization in the media outlets to identify any negative subject.