The success of a communication plan lies not only in an attractive message or in a great story behind the product or service. But, it is important to understand the following: Who is our audience and how does it relate to the environment and take advantage of it?

False information has always been in the media outlook. In 1938, the theater company Mercury, directed by the actor Orson Welles, presented an adaptation to a radio soap opera of The War of the Worlds, originally by H.G. Wells, published in 1895.

It is not a secret to anyone that storytelling is a key tool for both brands and advertisers to connect with their consumers and, therefore, increase their sales. "Stories do not only move people, they also move products", said Ilya Vedrashko, SVP and Research Director at Origin, Hill Holliday's ...

“The video game press is a direct reflection of the audience for which it is created.” John Davison, specialized journalist.

It seems that the famous storytelling or the fact of telling stories (how should be said in Spanish) is a fashion that a wise marketer invented a few years ago, this speeded up the way we create content marketing or public relations.

Influencers have existed practically since the beginning of advertising: at the end of the 18th century, some owners put their faces in their products or on posters to give their brands a "face" that would help consumers to feel closer to the brand. Later, brands that did not have their own ...

2017 was a year of great events, Trump's presidency and his absurd position on the border wall and NAFTA, the ridiculous bitcoin rise, the horrible acts of sexual abuse in the entertainment world and the two earthquakes that shook Mexico. All of this and more has led to major changes in how we ...

In one hand, YouTube is the most important video platform in the world, so for Google is one of its most valuable businesses: we can say that year after year it generates an approximate of $4,000,000,000 dollars. In addition, in 2017 the number of channels that generated profits of more than 1 ...

December is here, and with it is the big number of compilations, counts, and recounts to remember the best and the worst of this year. But from of all these activities, one of the most expected is YouTube Rewind, in which we remember the most watched videos of the year and their creators. Watch ...

One of the main reasons why it is difficult to measure public relations strategy results is because, previously, the business goals are not clearly established, but also because the tools and vocabulary used in this area are unknown.