There are still too many companies and professionals following the traditional format of a Word document attached to an email. However, it is definitely in need of a drastic overhaul.
Here are our top seven reasons on why you need to step up your press release game:
- Time: Journalists are busy and receive hundreds of press communications every day. The long winded corporate press release written in the style of the company and with no consideration to the fact hungry, time strapped journalist is too good a reason to delete your email.
- SEO: Google now only registers one title and image per story, so if media are repeating your titling you’re losing out on valuable SEO points. Using state of the art distribution systems you can adjust titling and graphic content within a PR campaign to take advantage of google’s algorithm.