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What is and what was the impact of GDPR in marketing?

Throughout this century, there have been few cases in which huge and relevant companies have been involved in international scandals that have had to do with hacking and stealing personal data from their customers. In the most recent incident, Facebook didn't suffer a hacking or theft of ...

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Understanding the relationship between social media and politics

Have you noticed that in the 2018 election period the talk about voting is stronger than ever? Well, this feeling is not free or fictional.

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How to win the heart of the Latin American market?

Latin America is an enormous contrast region and is involved in a cultural revolution that offers great challenges for brands. Nowadays, we may see that the Latin American population is young in general, that several countries in the region are on the way to becoming power countries, that Internet ...

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Storytelling: from advertising to action (Part 3)

On previous occasions, we talked about the importance on storytelling in contemporary advertising (and not only in it but in the messages in general) and why it caught our attention.

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How to protect yourself from a data breach crisis?

On April 5, 2018, Reuters reported that Sears and Delta Airline had been victims of a data breach through the company that provides them the online services, [24]7.ai.

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What to do when your spokesperson "messes up"?

Public relations work with lots of data, numbers, metrics, and graphs. However, we must never forget the fact that it is a predominantly human discipline, carried out by people who collaborate with others to reach common goals.

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How does artificial intelligence help public relations?

Only the best agencies know that public relations are a cognitive industry that is always growing. And by "cognitive" we mean that it generates information and knowledge through the experiences analysis or material previously presented.

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5 PR trends every brand must pay attention to

1. Customization: To achieve massive impact through a personal approach

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How do we consume content according to our age?

The success of a communication plan lies not only in an attractive message or in a great story behind the product or service. But, it is important to understand the following: Who is our audience and how does it relate to the environment and take advantage of it?

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Fake news: a threat to your brand?

False information has always been in the media outlook. In 1938, the theater company Mercury, directed by the actor Orson Welles, presented an adaptation to a radio soap opera of The War of the Worlds, originally by H.G. Wells, published in 1895.

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